Say Goodbye To Jumer’s, And Hello To Bally’s Quad Cities Casino & Hotel

Written By Joe Boozell on September 14, 2021Last Updated on September 24, 2021
ballys quad cities opens

Jumer’s Casino & Hotel is now officially Bally’s Quad Cities Casino & Hotel. It was a long-awaited rebranding that is now official.

On Tuesday morning, Bally & rsquo broke the news:

Delaware Northsold Jumer’s to Twin River Holdings in October 2020 for $120 million. Since then, Twin River changed its name to Bally’s Corporation.

While it’s noteworthy that the new branding also includes the & ldquo, Quad Cities, we already knew that it would include the Bally & rsquo and s & tquo in some form. The Quad Cities, a region on the border of Iowa and Illinois, are made up of the cities of Davenport and Bettendorf in Iowa, Rock Island( where Bally & rsquo is located ), and Moline in Illinois.

While Rock Island and Moline are in Illinois, Davenport and Bettendorf are located in Iowa.

In the state’s northwest, Bally & rsquo is the only casino in Illinois. It does, however, face off against the Isle of Capri Casino in Bettendorf and the Rhythm City Casino at Davenport, two games in Iowa.

Bally & rsquo, s is in the process of integrating its branding both inside and outside the facility, according to a spokesperson. For instance, the large digital sign that reads”& ldquo ,”” Jumer & rsquo,” sandrdqua ,” is still visible outside of the casino, but highway drivers will notice that it has been replaced by” andlquo”( also known as” Bally & rquo ),

Expect to learn more about Bally & rsquo in Illinois soon after the casino box has been checked.

Will there be a Bally Bet Sportsbook in Illinois?

The Illinois Gaming Board (IGB) approved Bally’s for a retail sports betting license in June. However, it still must file a request to commence sports betting in Illinois officially.

And given that it is making a splash in other states, Bally & rsquo will almost certainly apply for an online license at some point.

At the time of the Jumer’s sale, Twin River president and CEO George Papanier said:

& ldquo, This acquisition broadens our geographic reach to yet another alluring market. Exposure to a burgeoning games market in andnbsp, Illinois, with the potential to profit from potentially beneficial sports betting opportunities, is made possible by this. We are excited about the chance to increase progressive revenues and cash flow by utilizing our administrative expertise and tried-and-true integration strategy. & rdquo,

Although Bally Bet Sportsbook is already active in Colorado and Iowa, it may expand significantly in the years to come. Illinois is probably going to be one of them, but when?

Thanks to its casino, Bally’s has market access and doesn’t need to apply for an online-only license that costs $20 million. However, if no operators bid on said license, Illinois will have in-person registration unless there is a legislative fix.

most recent information on new gambling in Illinois

While Bally’s gives IL a new casino brand, there are still 10 casinos in Illinois. But there are also six new licenses up for grabs.

It’s been a painstaking process, but the IGB is making progress on a few of the designated regions. So far, the board found Hard Rock Casino Rockford and Walker’s Bluff Casino in Williamson County “preliminarily suitable” for a license. That’s a crucial step in securing a final approval.

The IGB also recently announced that it would choose winning bids for the Waukegan and south suburban licenses by mid-January. The processes for those licenses had been moving particularly slow, but there is light at the end of the tunnel.

Image by Bally
Boozell, Joe Avatar
authored by

Boozell, Joe

Boozell, Joe has also been a college sports writer for since 2015. His work has also appeared in Bleacher Report, and Growing up, Boozell squared off against both Anthony Davis and Frank Kaminsky in the Chicagoland basketball scene … you can imagine how that went.

View all posts by Boozell, Joe