Barstool Sportsbook In Illinois: When It Could Launch And What To Expect

Written By Joe Boozell on September 28, 2020Last Updated on March 3, 2021

Last week, Barstool Sportsbook was launched in Pennsylvania, leading to the question: When will it arrive in Illinois?

It’s not certain, but it’s reasonable to assume that the Illinois sports betting market would appeal to Barstool.

Our current knowledge about Barstool’s visit to the Prairie State revolves around andrsquo.

Barstool & rsquo’s partner is most likely going to be Hollywood Casinos.

To dodge the 18-month “penalty box,” Barstool would need to partner with a land-based operator. Also, due to its association with Penn National Gaming, it has two attractive choices.

Hollywood Casino Aurora and Hollywood Casino Joliet are owned by Penn. Several Barstool personalities heavily promoted their retail sportsbooks on social media when they opened in August.

Penn, the owner of Argosy Casino Alton, will collaborate with Unibet to provide mobile sports betting.

Therefore, Barstool & rsquo’s entry into the Illinois market is not shrouded in mystery, unlike DraftKings or FanDuel.

Penn and the Hollywood games both possess sports gambling licenses from Illinois.

Barstool might not have disclosed development programs because it is not ready. However, if it decides to, it is prepared to kick off in Illinois.

Barstool’s customer service is encouraging Illinois residents to download their software for updates. They assert that they are diligently working to expand their services in all states where online sports betting is legal.

Penn’s inquiries for feedback were not responded to.

When it debuts in Illinois, what can we hope?

Betting involvement is high in Lincoln County.

At last week’s conference, Marcus Fruchter, the superintendent of the Illinois Gaming Board, announced that the state already has 230,000 registered sports betting accounts.

This happened prior to Gov. JB Pritzker’s extension of mobile registration for at least an additional month. Despite only one online sportsbook (BetRivers) being accessible and few sports available for betting, Illinoisans still managed to wager a remarkable $51.4 million in July.

Barstool had a promising start in Pennsylvania, but the statistics also showed some noise.

Barstool reported on Thursday morning that their app had been downloaded 180,000 times across the US, a staggering number.

However, the majority of these people are not located in Pennsylvania, thus they are unable to deposit yet. In PA, approximately 30,000 individuals have downloaded the app.

Last Friday through Monday, Barstool recorded a handle of $11 million. To put this into perspective, FanDuel was the leader in Pennsylvania’s latest revenue report with a handle of $144.2 million in August.

If Barstool continues at this pace, it will register a monthly handle of $82.5 million. Although it’s a forceful organization, it still needs to put in some effort to become the industry leader.

Big brands in Illinois, such as DraftKings and FanDuel, will have gained significant advantages over Barstool.

Barstool has the opportunity to prosper in Illinois, often referred to as the Land of Lincoln, as there are currently only five online casinos catering to the sports betting market in the state. Its chances of success are further enhanced by its strong presence in Chicago and its local connections.

That being said, the inconsistency in membership is a concern for any betting entity, including Barstool, which plans to make its debut.

When will Barstool get exist?

Each day that smart membership is allowed in Illinois holds value. As of now, the in-person registration requirement could potentially benefit by October 17.

If Barstool can launch before then, it will have a fair opportunity to acquire customers. However, if it doesn’t, it will be in a challenging situation as it will have to compete against sportsbooks that have already had at least one month to remotely sign up customers.

Registration in person won’t always be available, but if Barstool launches a few months before mobile registration is allowed again, it may not be in any man’s territory.

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Boozell, Joe

Joe Boozell, who has been a college sports writer for NCAA.com since 2015, has also had his work featured in Bleacher Report, FoxSports.com, and NBA.com. In his youth, Boozell competed against Anthony Davis and Frank Kaminsky on the basketball courts of Chicago. One can only imagine how those games turned out.

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