New Caesars Illinois App Is Live: Here’s What Bettors Need To Know

Caesars Sportsbook can now be accessed in Illinois. Although this is not exactly a fresh launch, it is anticipated that Caesars will play a more substantial role in the Illinois market than it has previously.

William Hill began operations in Illinois in September 2020, later transitioning into Caesars by William Hill. The transition into simply “Caesars” is now fully complete.

William Hill’s Caesars app is now inactive, and Illinois residents can now install the upgraded Caesars Sportsbook app. Existing users should have received an email outlining the process, and their account balances should be transferred to the new app within a period of one to two days.

As Illinois permanently switches back to online sports betting registration, BetMGM Sportsbook has become the seventh online sportsbook to be introduced in the Land of Lincoln.

Similar to BetMGM, Caesars is also making its mark in Illinois through a new sign-up offer. Here are the details you need to be aware of.

Caesars Illinois promotion details

Caesars’ social media channels have announced that new users in Illinois will be given a bonus bet of $1,100.

Here’s how it works:

• You deposit via the app.
• When prompted, enter the promo code and your first bet will be a bonus.
• This means that if you win your bet, you keep the earnings as normal. But if you lose, you get another chance to wager the money. It’s similar to getting a mulligan in sports betting.

Currently, the college basketball conference tournaments are taking place, with games occurring throughout the day until Sunday. It’s an amazing part of the year.

Caesars/William Hill up to this point

It will be intriguing to see if Caesars can bounce back in Illinois, as it has been neglected so far.

It wasn’t until November 2021 that Caesars/William Hill exceeded the monthly threshold of $10 million in Illinois, a feat they managed to repeat in December. In contrast, DraftKings, the market leader, usually maintains a monthly handle of approximately $300 million.

While it’s true that Caesars/William Hill has never been ranked above last place among mobile sportsbooks, this actually presents a substantial opportunity for growth. This is particularly the case given that Caesars hasn’t yet tapped into the Illinois sports betting market.

This situation does not apply uniformly across the entire US. Consider New York, for example, where Caesars dominates the market. However, in other states, Caesars has invested heavily in advertising, and has recently committed to its investors to cut back on this expenditure.

Despite the strong market in Illinois, Caesars has not actively pursued it. However, given that Illinois is among the top four national markets, there’s a chance that Caesars might make an exception due to certain timing issues. This raises the question: could Illinois see a scale back?

The success of a sports betting market can be bolstered by competition, and additional efforts from Caesars will further enhance this effect.