Rivers Casino, BetRivers Ink Deal With ‘Hometown’ Chicago Bears

Rush Street Interactive ( RSI ) and the Chicago Bears have entered into a multi-year exclusive agreement that will make Rivers Casino & nbsp their sole casino and sports betting partner.

The Bears may also collaborate with Rivers Casino in Des Plaines.

PointsBet was the first official betting partner of the Bears, but BetRivers has now become the exclusive partner.

Ted Phillips, the president and CEO of Bears, said:

We are thrilled to declare BetRivers and Rivers Casino as our inaugural multi-year exclusive partner in the sportsbook and casino categories. Through these strategies, our goal is to engage with our fans in unique and entertaining ways. We are extremely delighted to be forming this connection with a local business.

As a result of the partnership, Rivers Casino will gain in-stadium signage in addition to digital, social, and print assets. Also, BetRivers Sportsbook will play the role of the title partner for the team’s free-to-play game on the official Bears app.

Furthermore, the agreement will include exclusive Bears awards and collaborative offers.

The following statement about the agreement was made by Neil Bluhm, Executive Chairman of RSI:

“As a dedicated Bears fan, I’m excited that BetRivers and Rivers Casino are the only official sportsbook and casino partners of the organization. We are committed to offering an exceptional user experience and look forward to enhancing our relationship with the Bears and their devoted fans. This partnership enables us to provide innovative products and offers. It also reinforces our commitment to local communities in the states where we operate both online and physical sportsbooks.”

Recently, the Bears have been the subject of another off-field improvement among all.

Bears make an effort to acquire Arlington International

The Bears disclosed last week that they have made a bid to purchase Arlington International Racecourse, which Churchill Downs listed for sale earlier in the year.

The revelation validated rumors that the Bears are considering leaving Soldier Field. They have the potential to construct a modern mega-stadium in Arlington Heights, paving the way for a multitude of new business prospects.

It’s an interesting detail that Churchill Downs holds a majority stake in Rivers Casino in this transaction. While this may not influence the sale of Arlington, the connection remains fascinating.

If the Bears move to Arlington Heights, a sportsbook could potentially produce substantial income. Initially, we hoped this would benefit PointsBet, but it now seems that if this move ever happens, BetRivers will likely take charge.

Ultimately, Churchill Downs will oversee the Arlington sales. Directly speaking, Churchill Downs and the Bears then become partners, with the potential of being a customer.

Do whatever you wish with that.

Place of BetRivers & rsquo in the Illinois market

BetRivers was the leading brand in the early development of sports betting in Illinois. It was the inaugural operator to introduce an online sportsbook in the Land of Lincoln.

Since that time, its monthly handle and revenue have fallen behind FanDuel and DraftKings. Nevertheless, it still holds the position of the third top sportsbook based on these metrics in a state that recently recorded the second-highest handle in the US during April.

If DraftKings and BetRivers are competing against each other and FanDuel in Illinois, it’s still a desirable position to be in. BetRivers also has a positive outlook ahead, above Barstool and PointsBet.

Though the in-person registration requirement might assist BetRivers in bridging the gap, we observed no evidence of this in April. Rivers, the most frequented casino in Illinois, is situated just outside Chicago.

The excitement around the Bears is renewed with Justin Fields joining the team. This might be the perfect timing for Rivers to come in.