Rivers Casino, BetRivers Ink Deal With ‘Hometown’ Chicago Bears

Written By Joe Boozell on June 22, 2021
bears rivers deal

Rush Street Interactive ( RSI ) and the Chicago Bears have entered into a multi-year exclusive agreement that will make Rivers Casino & nbsp their sole casino and sports betting partner.

The Bears and Rivers Casino in Des Plaines may likewise team up.

PointsBetbecame the first official Bears betting partner, but BetRivers is now the exclusive partner.

Bears president and CEO Ted Phillipssaid:

We are overjoyed to announce BetRivers and Rivers Casino as our first multi-year exclusive partner in the sportsbook and casino categories, & ldquo. Through these strategies, we hope to connect with our fans in fun and original ways, and we couldn’t be more pleased to be establishing this connection with a local business. & rdquo,

Rivers Casino will receive in-stadium signage to go along with digital, social and print assets as a result of the partnership. BetRivers Sportsbook will also serve as the title partner of the team’s free-to-play game on the official Bearsapp.

Additionally, the agreement will encompass exclusive Bears awards and joint offers.

Executive Chairman of RSI Neil Bluhm stated the following about the agreement:

& ldquo, As a lifelong Bears supporter, I’m thrilled to have BetRivers and Rivers Casino as the organization’s sole official sportsbook and casino partner. As we continue to be dedicated to providing a top-notch user experience, we are eager to strengthen our relationship with the Bears and their loyal fan base while also providing cutting-edge products and offers. Our commitment to local groups in the states where we have both online and physical sportsbooks is strengthened by this relationship. & rdquo,

Of all, the Bears have recently been the subject of another off-field improvements.

Bears make an effort to acquire Arlington International

Last week, the Bears announced they submitted an offer to buy Arlington International Racecourse. Churchill Downs put the track up for sale earlier in the year.

The revelation confirmed buzz that the Bears are open to moving out of Soldier Field. The team could build a modern mega-stadium in Arlington Heights, opening up a new array of business opportunities.

The fact that Churchill Downs owns a majority interest in Rivers Casino is an intriguing tidbit about this transaction. Even though it might not affect the Arlington selling, the link is still intriguing.

A financial sportsbook could generate significant revenue if the Bears relocate to Arlington Heights. We had hoped that would be great news for PointsBet, but it now appears that, should it ever become a reality, BetRivers will manage it.

In the end, Churchill Downs will be in charge of the Arlington sales. Churchill Downs and the Bears are then lovers, albeit directly, as a potential customer.

Whatever you want to do with that.

Place of BetRivers & rsquo in the Illinois market

In the infancy stage of Illinois sports betting, BetRivers was the market leader. It was the first operator to launch an online sportsbook in the Land of Lincoln.

Since then, it has slipped behind FanDuel and DraftKings for handle and revenue on a monthly basis. Still, it’s the No. 3 sportsbook by those metrics in a state that just registered the second-highest handle in the US in April.

Yet if DraftKings and BetRivers are looking up at each other FanDuel in IllinoisThat & rsquo is still a pleasant place to be in. Over Barstool and PointsBet, BetRivers has a pleasant result for next.

The in-person registration requirement could help BetRivers bridge the gap, but we didn’t see evidence of that in April. Rivers is the most popular casino in Illinois, located just outside of Chicago.

There is new excitement surrounding the Bears now that Justin Fields is in the team. Rivers may be entering at the right time.

Nam Y. Huh/ AP photo
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Boozell, Joe

Boozell, Joe has also been a college sports writer for NCAA.com since 2015. His work has also appeared in Bleacher Report, FoxSports.com and NBA.com. Growing up, Boozell squared off against both Anthony Davis and Frank Kaminsky in the Chicagoland basketball scene … you can imagine how that went.

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