GeoComply Deal Lets DraftKings Illinois Customers Sign Up Online While On-Site

GeoComply, a geolocation technology provider, is now partnering with DraftKings Sportsbook to streamline registration for sports bettors in Illinois.

In order to meet the state’s in-person registration requirement, new bettors on DraftKings need to initially visit the recently rebranded Draft Kings at Casino Queen located in East St. Louis.

Using GeoComply, however, eliminates the need to stand in line at a registration window.

Bettors have the flexibility to register from any location within the casino property, thanks to GeoComply’s “PinPoint”. As stated in the press release, “PinPoint” utilizes advanced Bluetooth beacons and software to conform to state regulations.

Said Paul Liberman, co-founder of DraftKings and president of global technology and product:

Thanks to GeoComply, we can now offer our customers a more efficient mobile experience when registering for an account at the DraftKings at Casino Queen property. This is due to their technology that merges Bluetooth beacons with back office software. Their PinPoint solution allows our customers to swiftly and efficiently complete their registration on their mobile device using online ID verification, greatly simplifying the process.

Until the close of 2020, DraftKings Iowa and GeoComply required in-person membership in the Hawkeye State. The company leverages this to enable casino technicians to verify that customer bets are placed within state borders.

Sam Basile, the General Manager at PinPoint of GeoComply, expressed that the goal of & ldquo is to create a flawless mobile experience for both players and operators, whether they are geo-locating a player on casino property or aiding them in setting up their account via their mobile device.

Move follows a brief period of smart registration.

In early June, JB Pritzker, the Governor of Illinois, issued an executive order suspending the requirement for in-person gambling membership.

Pritzker took some by surprise when he decided to let the executive order expire on July 27. At that point, BetRivers was the sole online sportsbook in Illinois. Although DraftKings is now live, it wasn’t operational during the waiver period.

DraftKings was granted its master activities gaming license on July 20. To avoid the penalty box, it underwent rebranding, becoming Casino Queen a few days later. But now, users in Chicagoland who wish to place bets with DraftKings must undertake a journey of over four days to reach East St. Louis.

At present, both DraftKings and BetRivers are utilizing Kambi for lines, however, this is expected to change in the near future.

DraftKings is the second-largest cellular market in Illinois.

However, when you examine the Illinois landscape, that quote is unquestionably a bit misleading.

BetRivers holds a competitive edge against its rivals. It pioneered the market, launched mobile sports betting when cellular registration was still allowable, and is conveniently located near Chicago.

PointsBet is favorably positioned since its partner, Hawthorne Racecourse, has just received approval for a master license. Similarly, William Hill is in a good position as well, with its retail book now operating live at Grand Victoria Casino Elgin.

It will be intriguing to see what FanDuel achieves with a day.

It would be expected to see a partnership with a casino or racetrack nearer to the Chicagoland area than that of DraftKings. Previously, there were reports hinting at possible plans for FanDuel to purchase Fairmount Park Racetrack Downstate, although there hasn’t been much news on this lately.

On the same day as DraftKings, FanDuel also obtained its master license.