PointsBet Is Coming To Illinois, And It Could Be A Major Player After NBC Deal

Written By Joe Boozell on September 1, 2020Last Updated on March 23, 2021

It had already been a busy few days for the Australian-based game operator as PointsBet teases its impending Illinois release.

PointsBet reached a deal with NBC next year. For the upcoming few years, the media behemoth will act as PointsBet & rsquo’s official sports betting partner.

PointsBet may be promoted by NBC across its sizable event roster. NBC receives 66.88 million PointsBet options that mature in five years in exchange for a 4.9 % ownership stake in the company.

In Illinois, the offer might have a big impact. That’s why, below and rsquo.

Live sporting activities are broadcast on NBC Sports Chicago.

The Cubs switched to Marquee Sports Network before the winter, but NBC Sports Chicago( NBCSC) has a sizable selection of regional Television right.

The following team are protected by its right:

  • Bulls
  • a pale swine
  • Blackhawks 
  • Sky
  • basketball from Northern Illinois
  • sports at Illinois State

The rights to Notre Dame football, arguably the most well-liked college football team in the Chicagoland region, are also owned by NBC( proper ).

Therefore, premier software like Sunday Night Football, The Olympics, or Stanley Cup Playoffs may come to mind when you first think about the PointsBet – NBC offer. However, the local element is crucial in particular markets, like Chicago.

The Cubs loss hurts, but between the Bulls, a pale swine and Blackhawks, NBCSC can air games year-round for three of Chicago’s most prominent teams.

It will be interesting to see if NBCSC adds any betting-specific programming to its lineup. Last month, the network discontinued Chicago Sports Talk Live, which aired for more than 16 years.

PointsBet is prepared for victory in Illinois.

As of now, it looks like PointsBet Illinois will be the fourth online sportsbook to hit the Illinois market behind BetRivers, DraftKings and FanDuel.

But the possible return of the in-person registration requirement in Illinois isn’t nearly as daunting for PointsBet as it is for DraftKings or FanDuel sportsbooks.

That & rsquo, s because Hawthorne Racecourse, located less than 10 miles from downtown Chicago in Cicero, is the land-based partner of PointsBet & requo.

So, Illinois sports bettors would be able to register for accounts there, or at one of Hawthorne’s 10 off-track betting (OTB) locations.

While a reputation in the cities of Oak Brook and Prospect Heights could also be advantageous, its Corliss Avenue location is in Chicago.

Comparatively speaking, DraftKings is a partner in the more than four-hour push from Chicago to Casino Queen in East St. Louis.

In East Peoria, nearly a three-hour pull from Chicago, FanDuel is partnered with Par – A – Dice Casino.

Illinois Governor in August J. The in-person registration condition was lifted by B. Pritzker until at least September 19.

PointsBet is in a unique position to grow in both environments, even though the Illinois handle may be significantly smaller with in-person registration compared to online registration. And for the reasons mentioned above, the NBC package may undoubtedly be beneficial.

Thus, we can see why FanDuel and DraftKings are pursuing customers so aggressively in the meantime.

More information on the PointsBet – NBC partnership

It will receive affiliate fees for any depositing bettor it sends to the sportsbook in addition to NBC & rsquo’s ownership stake in PointsBet. Therefore, it is motivated to promote PointsBet while widely as possible.

We listed some Illinois-specific development over, but you might also discover PointsBet appear here and there:

  • NBC Sports Network
  • Channel for golfing
  • Peacock
  • Deportations from Telemundo
  • Telemundo
  • Game for NBC Sports Predictor
  • Rotoworld

“These assets will act as the cornerstone of our marketing strategy and combined with our in-house technology and products, as well as our talented and experienced team, will deliver outstanding client acquisition and retention efficiency as we scale rapidly over the next five years,” PointsBet Managing Director and Group CEO Sam Swanell said.

The most recent in a long line of partnerships between casino and media companies is Points Bet- NBC.

However, it has a wonderful opportunity to have the biggest impact in Illinois.

Boozell, Joe Avatar
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Boozell, Joe

Boozell, Joe has also been a college sports writer for NCAA.com since 2015. His work has also appeared in Bleacher Report, FoxSports.com and NBA.com. Growing up, Boozell squared off against both Anthony Davis and Frank Kaminsky in the Chicagoland basketball scene … you can imagine how that went.

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