Pending Approval, TheScore Bet To Jump Into Illinois Sports Betting Pool This Year
The 10-year agreement is through Caesars Entertainment, which owns the Harrah’s casino. Caesars will receive a cut of theScore’s Bet Illinois revenue.
John Levy, chairman and CEO of theScore Bet, said:
Gaining industry access to Illinois is a significant growth that will make Illinois one of the most popular states for our award-winning smart sportsbook. Caesars is a major player in the casino and entertainment sector, so we & rsquo is thrilled that they have come to this agreement to expand the footprint of Score bet and other important new markets. & rdquo,
Indiana, Iowa, New Jersey, and Colorado are now home to TheScore Bet.
BetMGM and Unibet will likely launch before theScore Bet in Illinois, but we could be nearing double-digit online sportsbooks in Illinois by the end of 2021.
TheScore Bet: What is it?
TheScore Bet is a French activities internet business that is very well-liked outside of Canada, not to be confused with Chicago sports talk radio station 670 The Score.
Its app has been available in the US for a long time, but the TV station is only available in Canada. Levy commented on theScore’s brand recognition at our sister site, PlayIndiana, when it launched in the Hoosier State:
We make fun of the fact that we & rsquo is the most popular and little-known brand in the US sports industry. If you use( the ) Score, I & rsquo would say that you should come to expect the same kind of approach in the context of how we present sports news and information to our users, to those who enjoy sports. Actually, our transition to sports betting is merely a continuation of what we & rsquo has been doing for years. & rdquo,
TheScore & rsquo’s corporate headquarters are in Toronto. Therefore, theScore Bet might grow to be a significant person if sporting gambling becomes legal in Canada.
However, given the size of the market, that shouldn’t discourage businesses like theScore Bet from pursuing a permit.
& ldquo, Quite frankly, you don’t need a 30 % market share to be successful, according to Levy. & ldquo, which leads to double-digit market shares, creates a fantastic business. & rdquo,
Taking a closer look at the Illinois activities gambling industry
By regular handle, Illinois is currently the fourth-largest sports gambling state in the US.
In January, the Prairie State took in $581.6 millionworth of bets. Illinois surpassed the $2 billion all-time handle mark that month.
As of now, there are six online sportsbook operators with the addition of Barstool Sportsbook. That’s still a much smaller number than markets such as Colorado or Indiana, which each have double-digit online operators.
However, Illinois is then getting close to that area.
Most probably, TheScore Bet will come in eighth. But, A word of warning: The IGB is not known for its frequency.
Unibet, for example, was hoping to launch in Illinois in early 2021; as we approach April, it’s still a pending applicant. Just because theScore Bet says it plans to launch by the end of year, it doesn’t mean it will happen.
Regardless, it ought to arrive eventually, and the Illinois sports betting client is happy to see more competition.