Unibet Targets Early 2021 Launch; Will It Be The Next Online Sportsbook In Illinois?

Written By Joe Boozell on October 23, 2020Last Updated on March 2, 2021

Who & rsquo, the upcoming online sportsbook to debut in Illinois, There’s a good chance that it will be Play Illinois, the senior vice president of Kindred US, Manuel Stan, and Unibet, which is scheduled to come sit in early 2021. & nbsp,

There are currently five mobile sportsbooks in Illinois:

Somewhat surprisingly, there hasn’t been a launch since mid-September despite Gov. JB Pritzkerrenewing mobile registration until at least Nov. 14. Based on how the COVID-19 pandemic is trending in Illinois, that online registration could be allowed for the foreseeable future.

Regarding the extension for virtual registration, Stan had this to say:

& ldquo, We are hopeful that the extension will be finalized in order to best safeguard the patrons of Illinois. The requirement for in-person membership is a significant barrier for licensed users, giving offshore operators an unfair advantage and lowering the level of channelization. & rdquo,

Unibet, which secured Illinois market access through Argosy Casino Alton in September, is already live in New Jersey, Pennsylvania and Indiana. It is in the process of applying for a Sports Management Service Provider license in the Prairie State.

Based on the promising early revenue numbers of Illinois, Unibet has every incentive to launch as quickly as possible.

What Unibet Sportsbook you offer Illinoisans

Unibet SportsbookAndnbsp emphasizes its broad selection of life bet options, which is the product’s defining characteristic.

In states where it’s live now, there will be more than 200 betting types for the Bears’ upcoming Monday Night Football game, for example. The vast majority of pregame bets will also be available during the game, with line adjustments in real=time.

Unibet launched in Indiana on July 30, so it’s still relatively new there. But in Pennsylvania and New Jersey, it posted $7.7 million in revenue in the second quarter, up 131% from Q1.

As it has staked its place in the Midwest, Unibet even intends to establish in Iowa in January.

Why Unibet found the Illinois business to be appealing

Illinois has only provided We & rsquo with two revenue reports, but the most recent one was especially encouraging.

Illinois posted nearly $140 million in handle in August. That was in an environment where mobile registration was only in place for the last 10 days of the month, and BetRivers was the only online sportsbook live for the entire month.

We & rsquo anticipates gaudy numbers in September and beyond. For the entire month, distant enrollment was available, and five online sportsbooks were in the running. Perhaps the most crucial element of all was the return of sports.

In September, Illinois is anticipated to surpass Indiana, making it the No. By that measure, 4 US states. That & rsquo is incredibly amazing given how green the market is.

It makes sense that users had put Illinois first, as Kindred has done. Amazingly, there are only five online sportsbooks, so the business isn’t overly saturated however.

Illinois is one of the biggest state in the US, according to & ldquo. At maturity, Stan predicted that mobile sports betting revenues would reach over$ 600 million annually. & ldquo, Illinoisans are renowned for their love of sports, which perfectly reflects our core values and is amiable, passionate, and knowledgeable. & rdquo,

As soon as sports gambling is permitted in Ohio, Kindred also intends to introduce Unibet it.

Barstool Sportsbook might be the next.

The following online casino to open in Illinois may be Unibet, Barstool, or BetMGM, barring a complete outsider.

Barstool is live in Pennsylvania and is targeting Michigan next. It plans to launch in Illinois in 2021, according to Penn National CEO Jay Snowden.

For business entry, Barstool most assuredly collaborates with one or both Hollywood games.

Although we don’t know much about BetMGM & rsquo’s plans, we do know that it is aiming for Illinois.

BetMGM appliedon September 4 for a sports betting permit, but the application is also pending.

The mystery is how BetMGM Sportsbook Illinois will gain market access unless it plans to wait 18 months in the “penalty box.” We know that Jumer’s Casino & Hotel wants to get into sports betting after being acquired by Twin River, and it doesn’t have an online dance partner.

However, the sale isn’t anticipated to close until the second quarter of 2021, and Jumer & rsquo, s hasn & nquot applied for a license to bet on sports.

Was BetMGM collaborate with a sporting venue like the Guaranteed Rate Field or the United Center? Maybe, but that’s just natural conjecture.

The best route to launch Unibet then is in Illinois. Today we wait.

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Boozell, Joe

Boozell, Joe has also been a college sports writer for NCAA.com since 2015. His work has also appeared in Bleacher Report, FoxSports.com and NBA.com. Growing up, Boozell squared off against both Anthony Davis and Frank Kaminsky in the Chicagoland basketball scene … you can imagine how that went.

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