Which Sportsbooks Have Eyes On The No. 2 Sports Betting Bachelor?

Written By Joe Boozell on June 18, 2021

In April, Illinois rose to become the second largest sports betting market in the US, with a handle of $537.2 million. However, it still trailed behind New Jersey, which held the top spot in terms of total money wagered.

Therefore, given this news, sportsbooks will be keen to penetrate the Illinois market. Currently, Illinois has six online sportsbooks, a figure that is relatively small compared to other states where sports betting is legal.

To put it simply, Illinois is a complex state. The mandate for in-person registration will remain effective until 2022. Furthermore, existing operators have gained a significant advantage due to the online registration process that lasted for over seven months.

Regardless, the potential profits are so substantial that it is logical for external casino operators to monitor Illinois’ actions.

The number of potential new casinos in Illinois is increasing. All the information we have about the books that may be published in the Prairie State is approximately andrsquo.

Illinois candidates for BetMGM and Unibet are still pending.

The Illinois Gaming Board (IGB) website reveals that only BetMGM and Unibet are currently awaiting approval for a mobile license.

Since the autumn, We & rsquo have been cognizant of their interest.

However, the profit from in-person membership surpassed both of their programs.

Unibet has entered a market access agreement with Argosy Casino Alton. However, after Illinois Gov. JB Pritzker terminated online registrations, Unibet informed Play Illinois that it would need to reassess its launch strategies in the state. Several months have passed since then, and we have yet to receive any updates about Unibet.

However, BetMGM remains even more enigmatic. Speculation was rife that it was set to negotiate a business entry agreement with Par-A-Dice Casino, given that both companies are connected to Boyd Gaming.

However, as in-person registration is available in the following months, BetMGM may consider applying for a forthcoming winter license which will exclusively be valid for wireless devices. Given their vast financial resources, BetMGM might be prepared to pay the $20 million fee for an online-only license.

When the IGB issues a certificate, it prompts everyone to register remotely.

There are still more casinos in the arms.

We know that Golden Nugget, theScore Bet, and The Bally Bet are all keen on joining the sports gambling industry in Illinois.

Here is what we know about each and rsquo.

The Bally Bet

Bally’s experienced an eventful IGB meeting recently, as the national gaming operator has now officially taken ownership of Jumer’s Casino & Hotel.

The casino, BallyBet, will soon provide in-person sports betting due to the board’s approval of a financial sports gambling permit. Of course, it will also have to engage in online betting activities.

Bally Bet is anticipated to have a larger influence across various markets, given its substantial investment in purchasing certain Fox Sports local networks. However, the brand might not be as well-known among Illinois residents, as most local sports in Chicago are broadcast on NBC Sports Chicago or Marquee Sports.

Currently, The Bally Bet is only live in Colorado, but it is expected to launch in more states soon.

TheScore Bet & nbsp,

A market entry agreement exists between TheScore Bet and the Joliet Casino, sarrah & rsquo. Thanks to the recent approval of its financial sports betting license by the IGB, TheScore may soon be able to operate a physical betting service at the Joliet Casino.

Regarding online betting, theScore Bet has not yet completely pursued an application for a certificate. Considering its relatively new market access agreement with Harrah & rsquo, it’s unlikely that the applicant will be keen on seeking an exclusively mobile license.

The Golden Nugget

Among all the sportsbooks we’ve frequently discussed, Golden Nugget presents the most intriguing scenarios.

During a recent earnings call, the company president announced that Golden Nugget anticipates launching online sports betting in Illinois in the fourth quarter of 2021. However, at the present time, this seems improbable.

Golden Nugget has secured a market access deal with the Danville casino. However, the issue is that a casino in Danville is yet to be established. It is expected to be built eventually, but this is probably several years away.

In the meantime, this could suggest that Golden Nugget is interested in pursuing a mobile-only license. By December, these programs should be available.

Either that, or Golden Nugget has a different market access agreement in progress that neither party knows about yet.

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Boozell, Joe

Since 2015, Joe Boozell has been a college sports writer for NCAA.com. His work has also been featured on Bleacher Report, FoxSports.com, and NBA.com. Boozell, who grew up playing basketball in Chicago, once competed against Anthony Davis and Frank Kaminsky – as you can imagine, those games were quite challenging.

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