White Sox Ink Gambling Deal With Caesars Entertainment
Caesars already has its hands in a number of casinos like Harrah’s Joliet, Harrah’s Metropolis and Grand Victoria Elgin. Now the company is expanding its Illinois sports betting reach.
Chairman of Caesars Entertainment Tom Reeg stated:
It’s the ideal time for Caesars to join forces with a well-known franchise like the Chicago White Sox, & ldquo, It & rsquo. Some of the nation’s most ardent sports enthusiasts call Illinois house. Through our state-of-the-art hotels and the recently reboot of the Caesars Sportsbook software, which is now accessible for wireless registration, Caesar’s may offer White Sox fans and sports fans all over the state the best in sports experiences. & rdquo,
White Sox collaboration with Caesars
There should be many advantages to the Caesars – White Sox relationship for both parties.
Caesars now has permission to use White Sox logos on the websites of the firm andrsquo thanks to the agreement.
Additionally, Caesars may include signs all over Guaranteed Rate Field. You’ll soon see Caesers advertising near the outside video boards whether you’re watching from house or watching a match in person.
Sox fans with Caesars Rewards accounts can rack up points from betting on the White Sox. Stack up enough points, and you can redeem your earnings for invitations to exclusive events with the team.
Brooks Boyer, White Sox chief revenue and marketing officer, says that the new partnership was a no-brainer for the team.
& ldquo, We are delivering the combined company reputation and shared responsibility to provide our fans with an extraordinary sports and leisure practice by collaborating with a globally renowned leisure leader in Caesars. Our agreement with Caesars increases the enjoyment for our fans with novel experiences and programs thanks to the energized talent on the industry. & rdquo,
Caesars wants to advance in the rates.
Now that the Bulls are finished for the year and the Cubs have had a hard stop, the White Sox are the sport’s betting favorite. With its innovative White Sox offer, Caesars wants to take advantage of that circumstance.
The company is on the outside, at least for the time being, peering in at the top dogs of the state & rsquo’s market.
Here’s a look at where each sportsbook ranks in total handle since sports betting began in Illinois. Handle is the amount of money gamblers have wagered at each sportsbook.
- DraftKings:$ 3.6 billion ( effective as of August 2020 )
- $ 3 billion( launched in August 2020 ) FanDuel
- $ 2.1 billion( launched in June 2020 ) BetRivers
- $ 2.1 billion( launched in September 2020 ) according to PointsBet
- Barstool:$ 577 million( effective as of March 2021 )
- Caesars:$ 187 million( September 2020 launch )
Caesars may be able to outwit the opposition in the Land of Lincoln with the aid of fresh alliances.
Caesars now has a unique way to market directly to White Sox fans by providing gambling options related to one of the state & rsquo’s favorite teams. That & rsquo is something that other casinos in the state won’t be able to provide because their partnership is special.